Design and marketing can’t be approached in an ad-hock fashion if it’s to be successful. There are tried and tested rules that put you on the right track from the off. Getting it right now will prevent you from fumbling around in the dark.
Check out our articles on a range of design and marketing topics.
Everyone has a website these days, but the burning question is, how many of them actually work and generate enquiries?
It’s important to make that distinction because most of them don’t.
To create a great website, we must first understand why people visit them. They are there for one of four primary reasons.
Be different and stand out from the crowd.
It’s the message that stays in your customers’ heads after they’ve forgotten everything else.
So what exactly is your USP and can you clearly define it? In simple terms, it’s what you say when someone unexpectedly asks you what you do. It doesn’t have to be a single sentence – it might even take a few paragraphs. Which sounds better?
Aiming your efforts at prospects most likely to buy from you will save a fortune.
Market Segmentation allows you to reach more of the people who will ultimately buy your product, but targeting specific segments may also reduce the competition you face. Finding your niche is often the key to success for small, medium and even large businesses.
With a little caution and planning you can be certain you’re spending wisely.
The foundation of all good marketing is testing and measuring. If you start implementing new approaches without a system for measuring the results you’ll never achieve the success you’re capable of.
Identifying Features and Benefits
Most sales processes follow a similar pattern. There is an identified need for your product or service. If your targeting is correct your prospects already want the product or service you provide and you shouldn’t have to persuade them to buy.
You can do it yourself…right? Well let’s clear that one up straight away… WRONG!
In this computer age the readily available Microsoft Word, PowerPoint and Publisher, makes everyone a designer. At least that’s what some would have you think. Although it may seem like a great cost saving move for small and even medium size businesses, the implications of embarking on the DIY design route can work against you in real terms.
- iOS 14 may introduce a new translation feature to your iPhone
- Google Cloud signs major UK government deal
- Upgrade your images with the power of artificial intelligence
- LG offers free 7-day trial on the G8X Dual Screen in India
- It is a very exciting time to be in high-performace computing market: AMD chief
- Wireless earbuds drive wearables growth in India
- Oppo Find X2 series to launch in India on June 17
- Sega announces ludicrously small Game Gear Micro for its 60th anniversary
- Motorola Razr now available in gold colour on Flipkart
- Facebook, Saregama strike global deal
- Realme plans to launch a 55-inch LED TV in India
- Why is there emotional disconnect with office technology?
- Powering the energy transition with digital talent
- Vivo Y30 and Y50 to launch in India soon, price hinted
- Facebook floats 'Jaadhu Holdings' to do business with Jio
Outsourcing your IT
- Interxion cuts energy cooling costs by 20% in West London datacentre through EkkoSense deployment
- VMware vulnerability leaves private clouds open to takeover
- OneFS for Cloud is a heavyweight entrant in cloud file storage
- Former Sage boss becomes chairman of Tech Nation
- Coronavirus: Government under renewed pressure to ramp up support for limited company directors
- Keeping the lights on: Managing datacentre engineers through Covid-19
- How Sega Europe slashed incident response times using cloud SIEM
- Kaminario offers cut-price virtual SAN in the cloud
- Cloud storage 101: File, block and object storage in the cloud
- IT contractors hit by delays in Covid-19 furlough scheme payments from umbrella companies
- Constructing the future for engineering – finding the right model where one size does not fit all
- The Billion-Year Archive project: A post-apocalyptic disaster recovery plan
- MoD cuts through competition barriers to sign direct private cloud deal with Microsoft
- Serco exposes contact tracers’ data in email error
- TRC Companies pairs cloud-first push with Druva-infused data backup revamp